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Steve Jobs
1955–2011 The college dropout who made computers friendly
Big ideaA computer should fit the person, not the other way around.
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Bill Gates
born 1955 The teenager who decided software was worth money
Big ideaSoftware is a product in its own right, sold separately from the machine it runs on.
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Steve Wozniak
born 1950 The engineer who did it with fewer chips
Big ideaLet the processor do the work and the machine needs fewer parts. Code is almost free to copy, so it often costs less than hardware.
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Mark Zuckerberg
born 1984 The sophomore who drew a map of who knows whom
Big ideaWrite down who is friends with whom, and the map itself becomes the product.
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Kevin Mitnick
1963–2023 The hacker who talked his way in
Big ideaThe weakest part of any computer system is a person who trusts a stranger.
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Linus Torvalds
born 1969 The student whose hobby now runs most internet servers
Big ideaGive away the core of an operating system and let thousands of strangers improve it with you.
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Tim Berners-Lee
born 1955 The software engineer who gave the Web away
Big ideaGive every document on every computer an address, a way to fetch it and a way to link it to others.
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Grace Hopper
1906–1992 The admiral who taught computers English
Big ideaLet people write instructions in words, and let a program turn the words into the machine’s numbers.
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Gordon Moore
1929–2023 The chemist who predicted fifty years of computing with one graph
Big ideaThe number of transistors on a chip doubles every couple of years, and has for half a century.
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Robert Noyce
1927–1990 The minister’s son who printed a circuit on a chip
Big ideaMake all the parts of a circuit in one piece of silicon and print the wires on top, the way you print a page.
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Bob Kahn and Vint Cerf
born 1938 and 1943 Two engineers who taught networks to talk to each other
Big ideaCut every message into numbered packets, let each one find its own way and reassemble them at the far end.
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Edsger Dijkstra
1930–2002 The twenty-minute café idea behind how maps find routes
Big ideaTo find the shortest route, always settle the nearest place you have not yet settled.
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Jack Dorsey
born 1976 The boy with the scanner who shrank a message to 140 characters
Big ideaA public message short enough to fit in a text, sent to everyone who chooses to listen.
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Peter Thiel
born 1967 The chess player who moved money by infrared
Big ideaPaying online is changing two numbers in a ledger. The hard part is proving who asked.
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Elon Musk
born 1971 The man who decided rockets should land
Big ideaA rocket that flies back and lands can be used again, and a car can run on a floor full of batteries.
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Marc Andreessen
born 1971 The student who put pictures on the Web
Big ideaA browser that shows images beside the words, and that ordinary people could download and use.
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Shawn Fanning
born 1980 The freshman whose music program emptied the record shops
Big ideaKeep one list of who has which file, and let people’s computers trade directly with each other.
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James Gosling
born 1955 The programmer who built an imaginary computer
Big ideaCompile a program once, for a machine that does not exist, and let every real machine pretend to be it.
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Guido van Rossum
born 1956 The Christmas hobby that became one of the world’s most popular languages
Big ideaA programming language should read like the writing of a clear thinker, with nothing in the way.
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Michael Dell
born 1965 The pre-med student who built computers to order in his dorm
Big ideaBuild each computer only after someone has ordered it, from standard parts that all fit together.
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Richard Stallman
born 1953 The programmer who would not sign the agreement
Big ideaSoftware should come with the freedom to study, change and share it, and a license can make that freedom stick.
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Jeff Bezos
born 1964 The bookseller who started renting out his computers
Big ideaComputing can be rented by the hour over the internet, like electricity, instead of bought by the box.
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Larry Page and Sergey Brin
both born 1973 Two graduate students who let the Web vote on itself
Big ideaA link from one page to another is a vote, and votes from important pages count more.
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Jimmy Wales
born 1966 The options trader who let everyone edit the encyclopedia
Big ideaLet anyone change any page, keep every version, and trust the crowd to fix mistakes faster than it makes them.
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Larry Ellison
born 1944 The dropout who sold IBM’s idea before IBM did
Big ideaKeep information in tables, link them by shared columns, and ask for what you want in a language that reads a little like English.